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This website baird-wsg.com has the following in the homepage, "This communication is strictly intended for individuals residing in the following states." We analyzed that the website also stated " No offers may be made or accepted from any resident outside the specific states referenced." It also stated " For information concerning the licensing status or disciplinary history of a broker-dealer, investment advisor, BD agent, or IA representative, a consumer should contact his or her state securities law administrator. Baird Wealth Strategy Group and United Planners are independent companies." The header had santa barbara financial planner as the highest ranking search term. It was followed by Santa barbara wealth manager, santa barbara estate planner, and fee only advisor which isn't as ranked as highly as santa barbara financial planner. The next words they used was independent financial advisor. retirement planning was also included but might not be understood by search parsers.